We work across brand strategy, public relations, activation, media, and campaign consultancy. Blending research, cultural insight, and empathy to craft communications that connect. Every project is built with purpose and precision, resulting in stories that resonate and strategies that deliver impact. Let’s shape what’s next for your brand.

2023, November
With over 38 years of heritage, Putri is Paragon’s pioneer in salon-quality hair care at an affordable price point. Known as Salon Best Choice, the brand sought to strengthen its position while reaching new audiences.
We crafted the Ramadan campaign “30 Hari Bersinar dengan Kelembutan”, a fully integrated 360° strategy designed to amplify brand awareness by highlighting Putri’s salon expertise. The campaign activated across multiple touchpoints—from digital storytelling and influencer partnerships to on-ground engagement and community programs—successfully recruiting new users and driving deeper loyalty among existing ones.
2022, September
Despite its strong distribution and rapid growth, Glam Shine Cosmetics lacked a clear and cohesive voice in the market. The brand struggled to connect its bold aspirations with how it presented itself to consumers.
We stepped in to realign the brand from the inside out. Without altering the existing logo, we redefined Glam Shine’s essence—crafting a sharper brand narrative, new tagline, and purposeful hashtags that resonate with today’s beauty audience. We introduced a revitalized communication style that speaks with clarity and confidence across platforms, helping the brand stand out in a saturated cosmetics space and stay true to its evolving identity.

2024, May
Senyum Sehat Indonesia is a collaboration between Pepsodent and leading universities to bring free dental care and education to 1,000 santri, with the ambition to reach one million across Indonesia by 2024. Based on our research into oral-health gaps in pesantren, we crafted a holistic PR and media strategy, managing press releases, media and government relations, and securing high-profile endorsements. The campaign delivered over IDR 15 billion in earned media value while spotlighting Unilever’s sustainability commitments.
2024, May
Pesantren Sehat Lifebuoy brings together Lifebuoy and the Indonesian Ministry of Religious Affairs to elevate hygiene habits across pesantren. Launched on February 13, 2024, the initiative targets Pola Hidup Bersih dan Sehat (PHBS) among boarding-school students in multiple cities. Drawing on insights into pesantren health practices, we designed and delivered a full-spectrum PR and media campaign, managing press releases, media monitoring, government and influencer relations to amplify the program’s impact. The effort generated over IDR 8 billion in earned-media value and reinforced Lifebuoy’s commitment to community well-being.

2022, March
FlipFlopTV launched in 2020 as a local OTT platform but faced the challenge of rebuilding from scratch and breaking into Indonesia’s streaming market. We developed and executed a comprehensive brand strategy and campaign leveraging PR, event activations, and digital initiatives to introduce FlipFlopTV and its offerings to the public. Our efforts generated over IDR 3 billion in earned media value, establishing the platform’s presence and momentum.

Putri by Paragon